On Wildlife takes you on a journey into the shocking world of animals. Host Alex Re teaches listeners everything they ever wanted to know about their favorite animals. Their mission is to bring the wild to you.
Our goal with this project was to create a fun, cohesive look for the podcast that:
- reflects the fun, educational vibe of the podcast
- translates across marketing materials
The Work
Logo Design + Podcast Art
Inspired by the variety of wildlife, the logo and podcast art aims to invoke the feeling of entering the wild.
Web Design
Check out the full website at onwildlife.org
Social Strategy
Our social strategy primarily focuses on IG and Pinterest. On IG, we post an array of weekly content highlighting that week’s episode, with some special posts for holidays and cultural moments. On Pinterest, our focus is education, creating new pins and repining education-based pins surrounding wildlife. Check out the account on Instagram.
Results:
- More than tripled IG following in first 4 months.
- Over 200k impressions and 8.7k engagements on Pinterest in first 3 months.
