Note: this was created for a college project and was not used by or affiliated with the Highline.
The Highline is a representation of how nature reclaims itself in urban environments. It also provides a way to escape and take a minute away in the hectic city.
The goal of this work was to use a treatment of non-font type to exemplify that breakthrough of nature and call for all to pause for a minute and enjoy any beauty they can find.
The Work
Out of Home Advertisement
Additional “Highline At Home” Products
The park is very well known around the city and doesn’t need much street advertising, so I also wanted to create products/packaging that allows visitors to take a piece of the Highline home with them, providing another way to bring nature into their urban lives while continuing the campaign beyond traditional advertising.
